Murdoch Rawson

I’m Murdoch, Creative Director.

I specialise in advertising for video games, entertainment, and sports — industries where audiences are passionate, sharp, and hard to win over. That’s what makes them interesting. You can’t just sell to them; you have to earn their attention.


But great ideas work anywhere. I step back, see the bigger picture, and find the sharpest way forward. I think differently, challenge safe ideas, and push for work that makes people feel something.


Whether it’s launching a AAA title, repositioning a brand, or building a narrative from scratch, I bring bold, provocative creative with strategic clarity.





A few personal tenets.

I believe:


Critical Thought drives everything. No matter the phase or scope, sharp thinking leads to strong strategy — strong strategy fuels provocative creative.


Provocative Creative tells a story, sparks a reaction, shifts perceptions, and inspires action. If it doesn’t do that, it’s not good enough.


Ask Questions, relentlessly. The more you challenge, the stronger the work.


Details Matter. The big picture only works when every brushstroke is flawless.


(Brutal) Honesty beats an echo chamber. Clients don’t need a yes-man — they need real, expert opinions.


Good Leadership means admitting what you don’t know, learning constantly, and empowering the best people to do their best work.

Talents & Magic Tricks

Strategy

Branding

Campaigns

Communications

Writing

  • Ad Copy
  • Scripting
  • TOV/Brand

Creative

  • Conceptual
  • ‘Big Idea’ Campaigns
  • Film

Direction

  1. Creative direction
  2. Talent nurturing
  3. Team leadership

Experience

2011 – 2014

  1. Junior Creative
  2. Freelance Copywriter

2014 – 2017

  • Creative Brand Strategist
  • Freelance Copywriter

2017 – 2021

Senior Creative

2021 –

  1. Creative Director

Extracurriculars