— PROJECT NAME
Carl Friedrik Rebrand
— ROLE
Brand Strategist
Copywriter
(Freelance)
— OUTPUT
Brand Bible
Website Rewrite
Problem: Luxury leather goods brand Carl Friedrik sought to deepen customer engagement by conveying the craftsmanship and quality behind their products.
Solution: I developed a series of brand stories and content pieces that highlighted the meticulous design process and the artisans behind each product. This included blog posts, social media content, and video features that provided an intimate look into the brand’s commitment to excellence.
Results: The storytelling approach resonated with customers, leading to increased website traffic, higher engagement on social media platforms, and a strengthened brand loyalty among Carl Friedrik’s clientele.
KAIZEN
Continuous improvement.
We do our own thing.
Our products rival those of the highest quality, without the analogous prices.
We are designers first, so we design products. We’re not bound by seasonal collections.
We’re focussed on quality, not quantity. Fast fashion is not sustainable.
DIRECT
No intermediaries.
We’re the best at what we do.
Our direct ties to the most revered suppliers in the world alongside our direct distribution model mean we achieve the highest quality and offer the best price.
We don't follow seasonal releases and we're not restricted by deadlines. We have the freedom to design evolving products.
By focusing on quality first we far and away outstrip the offerings of even our closest competitors.
SUPERLATIVE
Only the best.
Precision.
Carl Friedrik products are designed, engineered, and crafted with precision.
Our precise supply chain ensures the highest quality products are delivered in a direct-to-consumer model at unrivalled prices.
Our family-oriented service precisely supports customers and creates a community of like-minded individuals.
Nothing created without precise consideration.
ELEGANCE
Tasteful in execution.