— PROJECT NAME

CSR2 X Porsche 70th

Anniversary Editorial Content

— ROLE

Senior Creative

/ Campaign Strategist

— PLACEMENT

Digital, Social, In-Game

Problem: Porsche sought to celebrate its 70th anniversary by engaging a younger, digital-savvy audience, aiming to blend its rich heritage with modern digital platforms.

Solution: I spearheaded a collaboration between CSR2 and Porsche, developing the ‘Passion is a Lifestyle’ campaign. This initiative featured an exclusive in-game series where players could virtually experience iconic Porsche models, including Mark Webber’s 911 GT2 RS. The campaign was complemented by a docu-series showcasing Porsche enthusiasts, bridging the gap between virtual racing and real-world passion.

Results: The campaign successfully introduced Porsche’s legacy to a younger audience, resulting in increased engagement within the CSR2 community and strengthening Porsche’s digital presence.