— PROJECT NAME

Memieval Times

— ROLE

Creative Director

Pitch win + Campaign

— PLACEMENT

Social, digital – global

Problem: Amidst the simultaneous launch of eight medieval RPGs, Kingdom Come: Deliverance II needed to distinguish itself and capture the attention of a saturated market.

Solution: We developed the ‘Memieval Times’ campaign, bridging the 1403 setting of KCD II with contemporary culture. By crafting medieval meme content and drawing parallels between medieval life and modern-day scenarios, we made the game’s world relatable and shareable.

Results: The campaign achieved remarkable success, generating hundreds of millions of impressions across all social channels. Kingdom Come: Deliverance II sold over 2 million copies within two weeks of launch, standing out in a crowded market and solidifying its position as a leading title in the genre.