— PROJECT NAME

THE FINALS (relaunch)

— ROLE

Creative Director

— PLACEMENT

Social, digital – global

Problem: THE FINALS had been live for eight months, but it needed a fresh push to maximize its potential. As the first creative agency brought on board, our challenge was to reintroduce the game to the masses, ensuring its unique destruction mechanics and futuristic game show setting were crystal clear and compelling. The goal? Drive new player growth, reignite excitement, and improve long-term retention.

Solution: I developed and executed a re-launch strategy, refining the game’s positioning and rolling out best practices across social and digital platforms. A series of dynamic content campaigns showcased THE FINALS’ high-energy gameplay, destruction-driven chaos, and competitive appeal. This included new content series, strategic messaging, and an aggressive push across social channels to rebuild momentum.

Results: The campaign brought in 4.1 million new players, boosted social media engagement by 138%, and heavily reduced player churn, helping retain nearly 2 million monthly active users. The result? THE FINALS cemented itself as a must-play shooter, long after its initial launch.