— PROJECT NAME

Discovery Kids App

Television Commercial

— ROLE

Senior Creative

Strategist

Script Writer

The Discovery Channel was launching an educational app for kids aged 5-11 to learn about all the classic subjects we've come to know and love from the historic network.

Whether it's about sharks, architecture, science, nature, or dinosaurs, the strategy behind the TVC campaign was to capture the natural curiosity and imagination youngsters have about the world around them – communicating to parents that the app is worthy of some positive screen-time at home.

It also serves as an important reminder: sharks are awesome.