— PROJECT NAME

Dojo App Mobile Copy

— ROLE

Freelance Copywriter

— PLACEMENT

In-App, Social

The salty kids at Dojo had built an enviable following with their tasteful approach to curating London’s ‘hipsterist’ cafes, bars, restaurants, and things to do. They asked me to consume my way around London and give them my thoughts. I was happy to oblige.

The now-defunct brand means the app no longer exists, but a small selection of my edgy, provocative copy lives on. Immortalised just for you, dear reader.

Aimed at speaking to the discerning 18-30 demographic, each review needed to be punchy but descriptive, and absolutely dripping with a repartee tone.