— PROJECT NAME
Final Fantasy XIV
April Fools Campaign
— ROLE
Senior Creative Strategist
Script/Campaign Writer
— PLACEMENT
Social, Digital
Problem: Square Enix wanted to prank its 10-million-strong player base with an April Fools stunt that felt authentic, playful, and shareable—something that would entertain both players and the press.
Solution: We created a fake app and tool that let players “harvest” in-game resources in the real world, parodying a certain popular AR game and every Silicon Valley startup cliché. The execution was slick enough to feel real, absurd enough to be hilarious, and perfectly in tune with the community.
Results: The gag was a hit, earning two W3 Silver Awards (Viral & Comedy Video) and generating widespread buzz among both players and gaming media.
Introducing Final Fantasy XIV Online GO
MMO RPG
“Introducing Final Fantasy XIV GO, The app you never knew you wanted.”
Daily Mail Online
- “There have been many poorly-done copies of Pokemon GO but one of them isn’t the new Final Fantasy 14 App, FFXIV Online Gathering Outdoors (GO).”
Kotaku
- “Square Enix are finally offering us what we all want: augmented reality item harvesting in Final Fantasy XIV Online GO. The entire website is pretty funny.”
Tech Times
“Square Enix is more or less poking fun at Final Fantasy XIV and itself, which is refreshing to see.”
