Murdoch Rawson
WORK
ABOUT
KINGDOM COME DELIVERANCE II
PITCH WIN. SOCIAL CAMPAIGN. REPEAT WORK.
HOW TO OUT-COMPETE 7 RIVAL PRODUCTS IN THE SAME LAUNCH WINDOW
Strategy
: Make 1403 feel culturally-relevant in 2025.
Big Idea:
'
MEME
IVAL TIMES'
Result:
2 million copies sold in 2 weeks. 5 million in first year. Tens of millions social impressions.
