— PROJECT NAME

Metro Exodus

360 Launch Campaign

— ROLE

Senior Creative

Strategist

— PLACEMENTS

Social, Digital, OOH,

TVC, Conferences

Problem: Metro Exodus needed to break out of the crowded FPS market while staying true to its deep, narrative-driven experience. The challenge was making its story-driven survival gameplay resonate with both existing fans and new players.

Solution: I developed the ‘Go Beyond’ campaign, mirroring the protagonist’s journey of leaving the underground tunnels to explore the unknown. This theme shaped cinematic trailers, immersive digital experiences, and behind-the-scenes content—positioning Metro Exodus as more than just another shooter, but an odyssey of survival and discovery.

Results: The campaign generated major buzz, driving strong pre-orders and launch sales. The emotionally driven storytelling resonated with the gaming community, solidifying Metro Exodus as a standout title in the genre.