— PROJECT NAME

Puma Social/Digital

— ROLE

Senior Creative

/ Brand Strategist

— PLACEMENT

Social, Digital, In-Store

Problem: Puma aimed to enhance its digital presence and engage a younger, tech-savvy audience.

Solution: I led the creative direction for a dynamic digital campaign that leveraged interactive content, social media activations, and collaborations with influencers to showcase Puma’s innovative products and connect with the target demographic.

Results: The campaign resulted in a significant increase in online engagement, with a notable uptick in website traffic and social media followers, effectively strengthening Puma’s brand positioning in the digital landscape.