— PROJECT NAME

Puma Flash Pack

— ROLE

Senior Creative

Strategist

— PLACEMENT

Digital & Stadium

Puma wanted a flash promo pack for their new Flash Pack range of boots. Naturally.

In order to achieve that I wanted to evoke the agility, aggression, and accuracy of the boots in an asset that roused audiences across digital and football stadium placements. Using a combination of CG and live action with a bespoke music composition, the video asset helped elevate the new pack to be regarded by many in the industry as 'one of the best boots of 2019'.