— PROJECT NAME

Puma X Manchester City

Kit Reveal

— ROLE

Senior Creative

Strategist

— PLACEMENT

Social, Digital, In-Stores

Puma wanted to make a statement celebrating their new 10 year Manchester City partnership with some shit-hot launch videos for the new kits.

Referencing the city's cotton loom roots, Haçienda nightclub, and youthful spirit; the kits and their respective videos were all about showcasing dynamism and impact.

A bespoke music bed was created in true Haçienda acid-rave-house style, and remixed for each kit to reflect their individual design heritages.