— PROJECT NAME

Sony PS5

Innovation Campaigns

— ROLE

Creative Director

— PLACEMENT

Social / Digital – Global

— PARTNERS

Disney, Ubisoft, Marvel, Square Enix, Rocksteady

Problem: Sony needed to prove PS5’s hardware wasn’t just technical—it was transformative. With next-gen gaming now standard, the challenge was making features like haptic feedback and SSD speed feel essential.

Solution: I led eight innovation campaigns with SEGA, Disney, Ubisoft, Marvel, Square Enix, and Rocksteady, turning tech into must-experience moments:

• - Sonic X Shadow Generations – SSD-powered seamless speed.
• - Final Fantasy XVI – Haptic feedback-driven combat.
• - Spider-Man 2 – Instant traversal via near-zero load times.
• - Avatar: Frontiers of Pandora – Cinematic immersion through ray tracing.
• 
  

Results: Millions of views, record engagement, and stronger developer partnerships—all reinforcing PS5 as the most immersive next-gen console.