— PROJECT NAME

Poker Made Epic

— ROLE

Creative Director

— PLACEMENT

TVC (US only) Social / Digital – Global

— PARTNERS

ZYNGA

Problem: Zynga Poker needed to showcase its new Multi-Table Tournament feature, proving that players could now compete against the best in the world. The challenge? Make online poker feel as high-stakes as the real thing—and win back lapsed players.

• Solution: I created and directed ‘Poker Made Epic’, starring Rob Riggle. The campaign transformed Zynga Poker into a cinematic, globe-trotting experience, with Riggle jumping between high-stakes tables in stunning locations. The tone was big, bold, and entertaining—mirroring the excitement of MTTs.
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Results: The campaign drove a surge in player engagement, significantly increasing tournament participation. It also successfully re-engaged lapsed players, reinforcing Zynga Poker as the go-to online poker experience.