Murdoch Rawson

SONY PLAYSTATION

ACCOUNT GROWTH

HOW TO GROW A CLIENT FROM 0 TO 70% OF AGENCY REVENUE


Strategy: Operational excellence as creative leadership. Align the agency to deliver at, and exceed Sony’s standard — every time.

Approach: The Sony Playbook. A scalable system aligning creative, production and client service — turning rigid process into repeatable, ever-innovating performance.

Result: 70% revenue share. Exponential multi-project growth. Increased efficiency/margin. deep client trust.