— PROJECT NAME

YunoJuno

— ROLE

Creative

Brand/Comms Strategist

Copywriter

As the eighth permanent hire, I worked as in-house creative and brand/communications strategist at the start-up YunoJuno: a platform that connects freelancers and brands without the need for a recruiter.

For almost three years I dictated the tone of the brand; strategising and executing all B2C & B2B communications, website copy, platform copy, and below/through/above-the-line advertising creative.

I was fundamental in a six-month rebranding process; identifying and distilling a core brand offering to a widely diverse and multifaceted user base, solidifying a robust positioning and ensuring new value propositions were capable of being delivered through a unique and unassailable tone of voice that I created.

I similarly overhauled and implemented a communications strategy that saw the user-base increase five times in size on both sides of the marketplace equation, improvements in already stellar retention figures, and securement of Series A and B funding for the business.